Business Unusual....

“IT’S BUSINESS UNUSUAL” by Olaniyi Soremekun

Every New Year brings diverse expectations.  With every New Year comes fresh hopes and this year is no different.  As we go into the year, we should know and appreciate that uncommon success will come only from uncommon pursuit of common laws.  Success, which is the attainment of God’s purpose and intent for your life, requires certain strategies that appear so simple but profound.  Some of these strategies can be observed in one of God’s creatures; the peacock.

The peacock is known to be a very beautiful animal.  This bird of incredible beauty is also full of pride.  However, aside appreciating its beauty and pride, the peacock has gone from pursuit to been sought after.  This wonderful creature attained the status of being sought after by deploying certain unusual strategies which we should learn from to achieve success in our endeavours.

What are these strategies which makes the peacock so irresistible and indispensable?

1)   Incredible: Dare to be different.  Stretch your mind.  Dream big because that is what God wants; remember God gives small things to small-minded people.  Pursue excellence relentlessly.  Be amazing.  Do not stand in the crowd, stand out.

2)   Irreplaceable:  No one should things the way you do.  Be one-of-a-kind.  Build a reputation of expertise in your specialized area.  Never lose your hunger to find a need and play your role to fill it.

3)   Impressive:  For you to be impressive, you have to be impressed too.  People must enjoy doing business with you.  How? What must you offer?  Relationships.  A cordial, symbiotic relationship opens the vault of your customer’s heart.  People pay more for solutions and relationships.

4)   Innovate:  Find new ways of offering old products and services.  You must be seen as a solution provider.

5)   Investment:  Be a consultant not a contractor.  Do not put price ahead of value assessment and proposition.  Make impact in a responsible and sustainable way.  Learn that “income comes behind impact”.  Make positive impact on everyone you meet and everywhere you go.

The factors are critical in the drive for excellence.  Always remember, ”Excellence has the reward of wealth”.  You shall succeed.